Each of these companies is in every city-some on every street corner-and most are available around the world. Coca-Cola, McDonald's, Google, Starbucks, AT&T, Bank of America, Apple, Ford Motor Company, Visa, American Express, Wal-Mart-these names are everywhere. Show me one great company that has not accomplished omnipresence. The things upon which people depend on most are omnipresent, from the oxygen you breathe to the water you drink to the fuel you burn in your car to the electricity that runs through your home to the most impressively branded products on earth. It is impossible to amass true success without thinking in terms of making your ideas, products, services, or brand universal. The things that are assigned the most value on this planet are believed to be available everywhere. Omnipresence - the goal of being everywhere at all times and at the same time - is exactly the kind of massive thinking that is missing from most people's expectations of themselves and their dreams.Ĭan you imagine what it would be like if you, your brand, and your company could be everywhere all the time - and how much power this would give you? Although it may seem impossible, this should be your goal. In order for your life not to feel like "work" - or like you're running on a hamster wheel - you must think in terms of the right volumes.
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